Much has been said in legal articles produced in recent weeks regarding the Nobel Prize committee's decision to award this year's Economics prize to Richard Thaler one of the exponents of the so-called Behavioral Economics. The fact is in itself worthy of note. Previously a topic restricted to newspapers with an economic bias or dedicated to general subjects the simple repercussion of the award in texts with legal content already demonstrates some interest or curiosity in the subject in other words an opening even if still incipient to other disciplines and their possible contributions to Law.
This is not the first time that the Behavioral Germany Phone Number Economics school has been honored with this recognition. Still in the award was given to Daniel Kahnemann precisely for research produced within the scope of this school which aims to use elements of Behavioral Psychology to better understand the economic decision-making process by individuals. By adding elements that allow a better understanding of the characteristics of expression of human rationality by describing and systematizing patterns of human behavior that differ from the ideal of acting in accordance with their own interests Behavioral Economics provides relevant insights for the production of legal norms or public policy.
Regarding the topic it seems evident to anyone who looks at its contributions that in the legal field the subject in which Behavioral Economics best fits consists exactly in the legal discipline of consumer protection especially the theory built in Brazil. When faced with the main premise of the school the so-called limited rationality Brazilian Consumer Law scholars are immediately led to draw parallels and identify convergences with the basic principle of the Consumer Protection Code the principle of vulnerability.