There is an option to adjust for specific conversion actions such as store vi...

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In this article well walk through everything you need to know about conversion value rules to make them work for you. Table of contents How do conversion value rules work How to set up conversion value rules in Google Ads Conversion value rule limitations How do conversion value rules work Conversion value rules allow you to augment the value of a conversion in your Google Ads account based on specific criteria. Well cover these in a moment. This means that each conversion can have a dynamic value based on attributes that are more or less meaningful to your business. Are you on track to hit your .


Google Ads conversion goals Find out and get tips on how to improve with our free Google Ads Grader Which customer attributes can conversion values be adjusted for The main conditions youre able to adjust conversion Email Data values for are audience segment geography and device. or store sales but those are currently less valuable to my clients than the others. conversion value rules conditions screenshot Additionally each conversion value rule can have a secondary condition. This means you can combine attributes across these categories for more accurate tracking.



For instance if you know your net new customers on desktop have a higher lifetime value than a returning customer or a new customer on mobile you can create a rule for that. conversion value rules  example of secondary condition option Which Google Ads campaigns are eligible for conversion value rules Google phrases the effectiveness of conversion value rules like this conversion value rules Google Ads statement Only to Performance Max in addition to Search Shopping and Display campaigns. Im not saying anything is definitely going to change but the wording of this is a little suspicious to me. No tin foil hat theories for today. Justcalling out the curious. Either way conversion value rules can apply to those four campaign typesfor now.