your contact list and ensure success with your email marketing?

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How can you know what “the best” really looks like? Split Test. What is a Split Test? A Split Test is the most effective way to really find out what style and content of communication your audience responds best to. Used correctly, it's an automated way to ensure your audience always receives the best performing email campaign possible – in other words, making sure you're delivering what your audience actually wants to see from you. Eliminate all the guesswork With Split Testing, you can test several different versions of your email marketing campaign, with variations that can .

be as subtle or significant as you’d like. These variations can B2C Lead include things like the content itself (text, images, etc.), the subject line, and the “from” name of your campaign. These variations are sent to a small portion of your contact list (the size you decide), and the best performing campaign is determined based on the winning criteria you select, and this winning campaign is then sent to the rest of your contact list. You can choose the send time for the split test and have the split test feature send the campaign when the winner has been found, or you can choose to set a specific date and time for the winning campaign to be sent. How does Split .

Testing work in MarketingPlatform? MarketingPlatform's split testing functionality (and rationale) for testing your email marketing campaigns or marketing automation flows breaks down as follows: What can you prove? Email content Subject line By name What criteria can determine the winner? Opening rate Click-to-open rate Click-through rate How big should test groups be? When should the proofs and the winner be sent? Generally, there are no restrictions on the number of splits you can use in your test, and by that we mean there is no limit to the number of different campaigns sent before a winner is established. However, common practice sees