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Around Real world with digital elements superimposed. Completely digital and immersive environment. Real world with bidirectional integration of context-sensitive digital elements. Devices Smartphones, tablets, AR glasses. VR glasses, virtual reality headsets, haptic controllers. MR glasses, advanced haptic devices, motion sensors. Example and use in marketing Instagram and Snapchat filters that let you try on makeup or accessories in real time. , real estate or event planning.
Virtual showrooms where you can try on clothes or italy number data view products in an interactive 3D environment. Application in hyperpersonalization with AI AI analyzes user data (location, purchase history, facial expressions, etc.) to adapt ads, virtual fitting rooms, and interactive AR experiences in real time. AI personalizes VR environments by generating unique tours, personalized immersive experiences and optimized workouts based on user behavior and preferences. AI adjusts digital elements within the user’s physical environment, enabling more precise and personalized interactions in shopping experiences, training or simulations.
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